Google News Alerts, CNN every bit good offers an e-mail warning service to assistance readers rails intelligence topics of their involvement - they larn an 2d e-mail each fourth dimension a storey is published on CNN that matches to a greater extent than or less pre-defined keywords.
But there's a minor work amongst the CNN implementation - the e-mail message has no links where the subscriber tin dismiss click to view either the CNN homepage or the storey page that's mentioned inwards the warning message.
If you're reading the e-mail warning inwards GMail, you lot are probable to come across an advertizement on the correct that points to CNN.com. (see screenshot)
GMail users, who may hold upwards feeling a flake lazy to type the CNN URL inwards their spider web browsers, are extremely probable to accept a shortcut - they'll click that convenient Google advertizement to view the CNN website for reading the sum storey content online.
And for CNN, that's equivalent to wasting advertizement dollars. They are buying traffic through online ads which could arrive at got easily come upwards to them for costless had they position a uncomplicated link inwards their breaking intelligence e-mail warning messages.
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